The cycling brand Finisseur grows by more than 120% in 2021 -

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The cycling brand Finisseur grows by more than 120% in 2021

It closes its second fiscal year with a turnover of over 2.7 M

 

The Spanish cycling clothing brand Finisseur has closed a successful 2021 by exceeding forecasts and recording a turnover of over 2.7 million euros. This represents an increase of120%compared to the previous year.

 

Sold exclusively through the sports e-commerce Deporvillage, the key to its success is the excellent value for money of its collection. In addition, the aesthetic factor of its designs, which follow the trends of an increasingly demanding market, has also been a key factor in the results achieved.

Since its creation in 2019, Finisseur is true to its slogan ‘Never look back’ and continues to pedal hard to establish itself as one of the leading brands for different levels of cyclists. Driven by the passion, ambition and performance needed by any athlete in competition, in these two years of life has formed an extensive collection of more than 300 items based on modern design, high quality and high specialisation.

 

Divided into the Core, Pro, Pro Race and Recycled ranges, in 2021 it has incorporated important new features, such as a new line for MTB and Gravel; the use of 100% recycled materials, new technologies and new waterproof materials for some of the garments, as well as a specific collection for women.

 

Finisseur’s ambition to conquer the most experienced cyclist includes the partnership with the professional team Burgos BH, with which it has renewed this association until the end of 2022 as technical partner, thus achieving great relevance and notoriety. In the same line, it has recently closed an agreement with an Andorran sports preparation company for the formation of the Synapse-Finisseur team, with which it will be present in the different national cycling races. The brand’s strategy for 2022 is to continue to expand its partnerships with relevant industry figures, teams and events.

 

Another of Finisseur’s milestones in 2021 has been the boost in its commitment to sustainability and care for the environment. The cycling brand, in collaboration with the Tree Nation organization and its fight against climate change, participates in a reforestation project with which it has managed to plant more than 870 trees. An initiative based on sales of the Recycled collection, its most sustainable collection.

 

About Finisseur

 

Created in 2019, Finisseur is a Spanish brand of high-quality cycling clothing and accessories aimed at offering a suitable equipment solution to all cyclists, whatever their level. The brand markets its products exclusively online, designed in Italy and made in Europe by cyclists and cycling experts. With two collections a year, it has around 300 specialized and technical products that bet on a modern, fresh, optimistic and minimalist design, looking for innovative and quality materials. It is an attitudinal brand that with its slogan “Never look back”, seeks to motivate both professional and amateur cyclists to reach the finish line without looking back.

About Deporvillage

Founded in 2010 by Xavier Pladellorens and Àngel Corcuera, Deporvillage is the leading online sport material retailer in Spain, and a leader in Europe. It specialises in cycling, running, triathlon, swimming, fitness and outdoor sports. It currently sells more than 100,000 products from around 500 top brands worldwide and has 1,900,000 customers and more than 5 million visits per month.