Deporvillage, the official store of the World Championships in Flanders -


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Deporvillage, the official store of the World Championships in Flanders

Europe’s leading sports e-commerce Deporvillage has reached an agreement with the Road Cycling World Championships, which this year will take place in Antwerp next September, to commercialize all its official equipment.


Organized by the International Cycling Union (UCI) and the Belgian Cycling Union, the race will take place from 18 to 26 September along 267.7 kilometres of the Belgian region of Flanders, and it will compete teams in the junior, U23 and elite divisions of both male and female category. It is undoubtedly one of the most important cycling events of the season, as it will be attended by the main stars of the international peloton.


After renewing its license with the Tour de France as Official Retailer of Licensed Products, Deporvillage’s ambition is to become the reference store for cycling fans around the world, as explained by Xavier Pladellorens, founder and CEO of the company: “We continue to work to consolidate our position at the top of mind of cycling fans, and being able to count on this type of agreement is key for our fans to find all the products they are looking for


The agreement reached for the Road World Championships, therefore, will allow the Spanish e-commerce to commercialise all the products under license for the UCI Road World Championships Flanders 2021The agreement will allow the Spanish e-commerce to commercialize all the products under license of the UCI Road World Championships Flanders 2021, like the men’s and women’s jerseys and bib shorts, the vest, the cap and the neck warmer, all made by the Italian manufacturer Santini.

About Deporvillage

Founded in 2010 by Xavier Pladellorens and Àngel Corcuera, Deporvillage is now Spain’s leading online sports retailer and among the top in Europe. The website specialises in cycling, running, triathlon, swimming, gym and outdoor sports and currently offers more than 60,000 products from around 560 premium brands. Deporvillage has around 400,000 customers and the site has more than four million visits per month. Throughout its life, the company has received support from SeedRocket, being represented by David Tomás from CyberClick and the investor Cabiedes & Partners. Among its shareholders are other important Venture Capital figures, such as Samaipata in Spain and P101 in Italy, as well as Grupo Mediaset.