The leader in the online sale of sports equipment is already present in 6 European countries and is now adding three more: Denmark, the Netherlands and Poland
The strategy of territorial expansion and omni-channelling allows the Catalan company to have a turnover forecast for this year of 170 million euros
Deporvillage, the store specialising in cycling, running and outdoor sports, has just expanded its presence in 3 new countries, adding Denmark, the Netherlands and Poland to its European online presence, which was already consolidated in Spain, France, Italy, Portugal, United Kingdom and Germany.
In this way, the Catalan company consolidates its strength in the European market, expanding into countries where it detects clear business opportunities, which completes its global strategy of territorial expansion with the recent openings of physical stores in Madrid and Granada, which strengthens its omnichannel concept and makes the company estimate a forecast turnover in 2023 of 170 million euros.
“These new markets have been chosen based on the global product offering we have, as we believe they can fit very well in these territories. Although it is still too early to set market share forecasts in these new countries, we believe that the Netherlands can position itself as a relevant market, but we are talking about 3 to 5 years ahead, given that we continue to strengthen the markets in which we currently have a presence.” says Alex Reina – Business Director of deporvillage.
The opening in these new countries will involve the incorporation to the company of new Customer Service profiles, fluent in the native languages of the new territories, with the idea of offering the best service in each of them, which for now, will be the ones deporvillage will concentrate on, if no clear business opportunities are detected in other territories.