The company grows into double digits during its Black Friday campaign
Deporvillage, the store specialising in cycling, running and outdoor sports, has increased its turnover by 17% during this Black Friday campaign, compared to last year’s figures at the same time.
In fact, the campaign has been so successful that on the very day of Black Friday, deporvillage broke all its turnover records. This double-digit growth allows the company to be optimistic for the end of the year.
This success has been possible thanks to the work carried out for this campaign, the most important one of the year for the company. In this way, deporvillage has reinforced all key strategic areas for user satisfaction during Black Friday, from improved customer service (pre and post sales), to intensified logistical and stock planning, and a user-focused marketing strategy.
As Alex Reina, deporvillage’s Business Director, comments “the keen involvement of all areas of the company has resulted in this being the best Black Friday in our history, surpassing the objectives we had set ourselves. We are very satisfied with the results we have achieved, especially at an international level, a key point in our expansion strategy for the coming years. With these figures we are optimistic about our year-end forecasts.