Deporvillage offers its expert insight into this year’s sports footwear trends
Deporvillage, the store specialising in cycling, running and outdoor sports, points out the sports footwear trends for this year, based on the increase in searches and purchases in its online store.
In this way, deporvillage’s experts in data analysis and shopping point to a clear trend towards an increase in the use of outdoor and trail running shoes for everyday use, as a lifestyle complement, beyond the practice of sport. In addition to its aesthetics, this footwear increases comfort and convenience, making it a product not only suitable for sports use but also for everyday use, taking advantage of the high performance of the most technical products for all day wear.
As Marta Molina, Key Account Manager at deporvillage says “we have seen a clear increase in the sale of trail running and outdoor shoes this past season, and we expect this to continue to be a clear trend in 2024, as our sales projections for this year indicate”
On the other hand, urban style is also flooded with running shoes with a retro 80s feel, such as the 530 from New Balance, which have been a must this past season. But other brands such as Mizuno, adidas and Asics have also joined the bandwagon by launching models with the same aesthetic.
These shoes with a football aesthetic were a trend in 2023 with the iconic models of the adidas brand. Low-profile models are set to be the latest aesthetic trend in 2024.
In addition to aesthetic and fashion concepts, the trend speaks of a widespread consumer interest in responsible or barefoot footwear, a clear trend that is on the rise, which consists of practising sport or walking barefoot or with as little sole as possible, promoting minimalism with respect to the sole of the shoe.
By product category, deporvillage’s experts detect a broad interest in running, increasing the search trends for products specialised in this discipline. This is an indication of the increasing interest of consumers in this practice. In addition to running shoes, there has been an increase in searches for products such as climbing shoes, fitness clothing and accessories for running.
And, of sporting fathers and mothers, sporting sons and daughters. This is what is clear from the latest trend analysed by deporvillage, which sees an increase in searches for “kids” products, to equip the little ones with sports equipment.